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Brief History
The concepts behind Tite Line Fishing began thirty years ago when John Seidel's father, a retired insurance salesman, blew up his basement in an effort to invent a good fly floatant.  When the firemen arrived to rescue John's dad, he ran them off claiming he didn't need their help.  John apparently inherited his dad's entrepreneurial spirit.  Because a few years later, he openned his own fly shop, started his guide service and developed the original powder that both dries and waterproofs dry flies.

He manufactured his original invention in a jewelry stone tumbler and sold it to friends and at fishing shows.  As his orders grew, he graduated his process to a cement mixer and continued to develop other products like his temperature stable grease floatant, fly sinkant and fly pre-treatment.

His career eventually took him out of the fly shop business as he moved into boat sales and eventually into retail management with Home Depot. 

The Tite Line Fishing brand went through a transition and left the market for a couple of years.

It has now returned under new management.
Dave Hicks
Dave Hicks comes from a background in accounting and operations management.  His fishing history has been exclusively with spinning tackle in Texas lakes and coastal waters. 

He became acquainted with John Seidel at the Fly Fishing Retailers Exposition in 2006.  They worked together on launching a business selling an innovative sleeping bag liner. 

Then, in 2008, John asked Dave to take on the marketing of the Tite Line Fishing brand.  He agreed and teamed up with Rocky George to re-vitalize the brand.
Rocky George
Rocky has had an extensive career in marketing.  He has worked for a number of non-profit ministries designing and executing fundraising programs.  His career then took him into the direction of video and audio duplication where he became the CEO of a large duplication house in Texas.

Then in 2005, Rocky slipped and broke his back.  After three years and several surgeries, he is returning to the work place.  Dave and Rocky have been friends for several years and agreed to take on Tite Line Fishing together.

His skills in marketing and sales combine well with Dave's abilities in operations management.